DAVE DESIGN AS A DESIGN PARTNER ON THE PROJECT

One of the most difficult challenges of the Gulf Motion project was to make the new technology and the avant-garde of products as modern as an e-bike or an e-scooter coexist with car designs from more than 50 years ago as inspiration.

To do this, we wanted to count on the talent of one of the leading figures in the motorsport design sector, Dave Design, who in his own words defines the resolution of the challenge as: “…We just interpreted with a renewed and current approach what was already a success in its original stage”.

Undoubtedly, the best partner we could have in design, his career supports him: More than 20 years in the world of design, selected as painter and official designer for the competition and sports teams with which Red Bull counts, official designer of drivers of the stature of Marc Marquez or Carlos Sainz among others. His trajectory in the world of motorsport is indisputable and his racing style was decisive.

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